Heated throws: the cheapest warmth in the catalogue.
A heated throw costs a few pence an hour to run and sells for the price of a mid-range heater. That combination made it the fastest-moving heating product in the UK and German markets, and it is the easiest cross-sell in the category: one heater for the room, one throw for the person.
What buyers check before they buy.
150 W faux fur and fleece throws with 3-9 h auto shut-off and washable builds - about EUR 0.045 an hour to run.
The timer is not optional
UK safety guidance is explicit: overnight use should require a thermostat and auto shut-off. A blanket without a timer is now a liability in retail, and it is the first thing a buyer checks.
Fabric decides the price point
Plain fleece sits at the bottom of the range, faux fur and brushed finishes at the top. The heating system is largely common across the range, so fabric and controller are the two levers that set retail price.
Washability drives repeat purchase
A detachable controller and a machine-washable build at 30-40°C are standard expectations now. Products that cannot be washed get returned or left in a cupboard.
Throw-first for Germany
German households typically wear the blanket rather than lay it under the sheet, which is why a wearable throw converts better there than an underblanket. The same platform covers both with a different cut.
Specifications you define per order.
Final rated values are confirmed in the technical file for your selected model. The table below is the configurable range our manufacturing partner supports, not a guarantee for every variant.
| Specification | Configurable range / options | Buyer note |
|---|---|---|
| Rated power | 60 W / 100 W / 150 W | Lower wattage for underblankets |
| Heat settings | 6 / 9 / 10 levels | More levels, higher perceived quality |
| Timer | 1-3 h or 1-9 h auto shut-off | Essential for retail compliance |
| Fabric | Fleece, faux fur, brushed polyester, wool blend | Oeko-Tex options available |
| Size | 120x160 / 130x160 / 160x130 / 180x130 cm | Match the market's reference size |
| Controller | Detachable, LED display, single or dual zone | Dual zone for double sizes |
| Washing | Machine washable at 30-40°C, controller removed | State the cycle clearly |
| Safety | Overheat protection, stitched heating channels | Prevents hot spots |
| Electrical | 230V 50Hz, UK Type G and EU Schuko | Separate cord sets |
| Packing | Retail carton with fabric band | Gift-ready option |
The number that sells the throw.
At 150W and EUR 0.30/kWh a heated throw costs about EUR 0.045 per hour: roughly 3 to 4 pence in the UK. Used four hours an evening for a month that is under EUR 5.50, against several hundred euros to heat a whole home to the same comfort level. Put that comparison on the pack and the product sells itself.
Ask for the cost model for your marketEUR 0.045/h
150 W at EUR 0.30/kWh
EUR 5.40/mo
Four hours an evening
~13x
Cheaper per hour than a 2 kW heater
EUR 1.80/mo
60 W underblanket, one hour a night
A textile specialist, not an appliance assembler.
Sourced from a Shenzhen heated-textile manufacturer established in 2013, exporting over one million units a year with CE, UKCA, RoHS, UL, FCC and ISO 13485 documentation, ten patents across heated pads and wearable heating, and more than 180 active SKUs. Faux-fur throws and wearable shawls are their core volume lines, which is why sampling is fast.
Questions buyers ask before the first order.
1,000 units for private label with your branding and carton. Stock fabrics and colours can be quoted at lower volumes for trial orders.
Overnight use should only be offered with a thermostat and auto shut-off, which this platform includes. UK guidance recommends replacing electric blankets older than ten years and checking for scorch marks, exposed wiring and cable damage each season.
CE and UKCA documentation for the EU and UK, with RoHS and REACH material declarations. Textile safety can be supported with Oeko-Tex certified fabric on request.
Yes. Double and larger sizes can be built with two controllers so each side is set independently, which is a common request for the UK and German markets.
Buyers usually quote these together.
Combining categories in one shipment reduces freight and tooling cost per unit.
Send us the spec you need quoted.
Tell us the target retail price, destination market and volume. We reply with the matching configuration, the certification plan and a sample timeline — usually within two working days.