A heater that sells as furniture.
Most portable heaters compete on a spec sheet. This one competes on a photograph. A 3D flame effect, a humidifier and a flame-only summer mode let a retailer sell it as a piece of furniture at two to four times the price of a fan heater, in a category that has been trained to compare watts.
Why this one photographs well.
A heater sold as furniture: graphene heating, integrated humidifier and a flame-only mode that keeps it selling all year.
Photograph-led conversion
The flame effect is the product. It carries the listing image, the social creative and the in-store display, and it justifies a retail price that a fan heater cannot reach.
Flame-only mode sells twelve months
Without heating the unit becomes an ambient fireplace for summer and shoulder seasons. That removes the seasonal stock problem that forces discounting every February.
Humidifier answers a real winter complaint
Dry air is the most cited discomfort in heated rooms. An integrated mist function is a tangible benefit that competitors in the same price band rarely offer.
Graphene and PTC heating
Fast warm-up with self-regulating output. The heating is conventional; the perceived value is in the effect, the finish and the humidifier.
Specifications you define per order.
Final rated values are confirmed in the technical file for your selected model. The table below is the configurable range our manufacturing partner supports, not a guarantee for every variant.
| Specification | Configurable range / options | Buyer note |
|---|---|---|
| Rated power | 1,500 W (750 W low) | Flame-only mode draws a few watts |
| Heating element | Graphene film / PTC | Confirm element per model |
| Flame effect | 3D simulated flame, adjustable brightness | LED, no combustion |
| Humidifier | Integrated mist, removable tank | Optional configuration |
| Controls | Touch panel, remote, app/voice | Voice is the premium tier |
| Timer | 1-12 h | Auto shut-off |
| Safety | Overheat cutoff, tip-over switch | V0 housing |
| Cabinetry | Freestanding tower, MDF or steel | Custom finish and RAL colour |
| Electrical | 230V 50Hz, EU and UK | UK variant separate |
| Packing | Double-wall carton with foam | Furniture-grade protection |
Premium price, ordinary running cost.
The unit still draws 1,500W when heating, which is the same as a basic fan heater. What changes is the price the retailer can charge and the length of the selling season. In flame-only mode it runs as an ambient product for a few watts, which extends the listing across the whole year.
Ask for the cost model for your marketEUR 0.45/h
At full 1,500 W output
< 10 W
Flame-only ambient mode
12 mo
Sellable season with flame-only
2-4x
Typical retail multiple vs fan heater
Existing 3D flame tooling, already in volume.
Our Ningbo partner already runs 3D flame and graphene fireplace models in volume, including a unit ranked in the top decile of its 1688 category by sales. That means mature tooling, stable electronics and a shorter path to a private-label variant than developing the format from scratch.
Questions buyers ask before the first order.
No. It is an LED-generated 3D flame effect behind glass, with no combustion, no fuel and no venting. That is what makes it safe for apartments and rental properties.
Yes. Flame-only mode is a standard configuration and is the main reason the product sells outside the winter season.
300 units for custom colour and finish, 1,000 units for full private label with branded packaging.
The unit falls under the same EN 60335-1 and EN 60335-2-30 framework as other electric heaters, plus EMC and RoHS. The humidifier adds a water-contact component that is specified separately in the technical file.
Buyers usually quote these together.
Combining categories in one shipment reduces freight and tooling cost per unit.
Send us the spec you need quoted.
Tell us the target retail price, destination market and volume. We reply with the matching configuration, the certification plan and a sample timeline — usually within two working days.